In today's highly competitive business landscape, establishing a strong public image is crucial for start-ups looking to build credibility, attract customers, and drive growth. Public relations (PR) and personal branding play a critical role in shaping how a business is perceived by its audience, stakeholders, and the wider market.

Insights from the 1200+ founders who entered the 2024 UK Startup Awards provide valuable data on what entrepreneurs consider the most critical elements in their journey toward business success.

Mentorship plays a vital role in the success of start-up founders, offering both practical knowledge and emotional support and having access to experienced mentors helps entrepreneurs understand business strategies, navigate challenges, and make informed decisions.

Choppity is the 2024 Graduate StartUp of the Year

Basket is the 2024 Retail and E-Commerce StartUp of the Year

Based in Northern Ireland, AntennaWare is the UK Innovative StartUp of the Year in 2024.

Fast Growth businesses generate £6.2m in sales and 18,000 new jobs in two years

40% of start-up founders have prior entrepreneurial experience

One third of start-up founders have previously experienced failure

36% of start-ups are founded by two or more entrepreneurs

72% of start-up founders have a university degree

Just over a quarter of start-up founders consider themselves to be neurodiverse

What founders think should be done to make the UK a more entrepreneurial nation

Influences of parents and siblings on founders' entrepreneurial journey

Other founders and famous entrepreneurs also admired by those starting-up new businesses in the UK