Citizens of Soil: Redefining Olive Oil with Quality, Transparency, and Sustainability

Citizens of Soil is on a mission to create the UK’s favourite olive oil brand, built on the principles of quality, transparency, and sustainability. The company sources its extra virgin olive oil directly from small-scale, regenerative farmers across the Mediterranean, with a particular focus on supporting women producers. By cutting out middlemen, Citizens of Soil ensures farmers receive fair pay while delivering high-quality oils with traceable origins to its customers.

As a certified B Corp and a member of 1% for the Planet, Citizens of Soil goes beyond offering premium products. The company donates 1% of its sales to soil regeneration projects, reflecting its commitment to sustainable agriculture. Its innovative refill pouches and subscription-based “olive oil club” further demonstrate its dedication to reducing environmental impact through circular packaging solutions.

A Purpose-Driven Beginning

The company was founded to address a longstanding inequity in the olive oil industry. Originally inspired by a desire to help family friends in Crete earn a fair share for their high-quality oil, Citizens of Soil is disrupting an industry where commoditisation often leads to lower quality and unfair compensation for producers. By championing regenerative agriculture and connecting consumers directly with small-batch, female-led farmers, the company is reshaping how olive oil is produced, marketed, and appreciated.

Educating and Expanding

Citizens of Soil is equally focused on consumer education, highlighting the benefits of fresh, sustainably-produced olive oil. The company’s distinctive approach has earned it loyal customers and glowing reviews, with its brand standing out for its commitment to storytelling. By sharing the origins and stories behind its oils, the company fosters a deep connection between producers and consumers.

Looking ahead, Citizens of Soil has ambitious plans for growth. Partnerships with major retailers like Waitrose are paving the way for wider distribution, while international expansion is on the horizon. As the company scales, it remains steadfast in its dedication to supporting small-scale farmers, promoting regenerative practices, and maintaining the exceptional quality of its oils.

Building a Community Around Sustainability and Quality

Citizens of Soil’s focus on sustainability, transparency, and community-building has made it a standout in the olive oil market. By combining regenerative agriculture, circular packaging, and a strong brand identity, the company is not only delivering exceptional olive oil but also fostering a movement that values quality, sustainability, and fairness. Citizens of Soil is more than a product—it’s a mission-driven brand changing the way people think about and consume olive oil.

For more information about Citizens of Soil, go to www.citizensofsoil.com

Be the First to Know: Join Our Awards Waitlist!

Every year, we celebrate the UK’s most ambitious and inspiring businesses through our award programmes:

🏆 The Great British Entrepreneur Awards – Recognising the game-changing entrepreneurs shaping the future.

🚀 The UK StartUp Awards – Celebrating the UK’s most exciting early-stage businesses.

📈 The UK Fast Growth Index – Showcasing the fastest-growing businesses across the country.

🏭 The Great British Industry Awards – Honouring the UK’s most innovative and high-performing industry leaders.

Want to be part of it? Join the waitlist now and be the first to hear when entries open!