Basket: Redefining the Online Shopping Experience with Real-Time Insights

Basket is revolutionising the way people shop online, offering a smarter, more organised, and highly personalised approach to e-commerce. By providing a unified space where users can save products from any website, track real-time price changes, and access personalised recommendations, Basket transforms the shopping experience into something intuitive and efficient. Founded by Lex Deak, the platform addresses long-standing frustrations with online shopping by helping consumers organise their purchase intentions, save time, and find the best deals.

The idea for Basket stemmed from personal frustration with the inefficiencies of online shopping, particularly the pre-purchase phase. By aggregating product data across multiple retailers, the platform enables users to compare prices in real time and track price fluctuations over time, ensuring they shop at the most favourable moments. Users can also share their curated collections with friends or followers, adding a social layer to the shopping experience.

Since its launch, Basket has gained rapid traction, amassing 131,000 active users who have created over 230,000 baskets. The platform’s popularity is evident in its high engagement rates, with users adding new products to their baskets every two seconds—ten times the engagement of typical e-commerce apps. With strategic partnerships across more than 250 retailers, including major brands such as John Lewis, Ralph Lauren, and Sephora, Basket has positioned itself as a key player in the UK tech ecosystem.

A Data-Driven, User-Centric Approach

Basket’s success lies in its ability to combine advanced data aggregation with a user-focused design. By leveraging algorithms that learn from user behaviour, the platform delivers personalised recommendations that help shoppers discover better deals or products they hadn’t previously considered. This data-driven approach allows Basket to capture purchase intent without relying on intrusive advertising methods, an advantage in an increasingly privacy-conscious, cookieless world.

To date, Basket has served £65 million worth of price drop alerts to its users, helping them save money in a period of heightened price sensitivity. This capability is supported by a robust engineering team, which, despite operating remotely across time zones, has built a reliable and efficient platform through careful investment in collaboration tools and communication protocols.

Backed by Industry Heavyweights

Basket’s innovative approach has attracted significant investment, securing $4.5 million in funding from prominent backers, including Lightbank - the venture firm founded by Groupon investors Eric Lefkofsky and Brad Keywell -and the founders of Clearscore and Mumsnet. BrewDog founder James Watt has described Basket as “the next UK unicorn,” highlighting its potential to disrupt the global online shopping market.

A Vision for the Future of E-Commerce

In addition to its shopping platform, Basket is empowering creators through "micro shops" and tapping into the growing influencer marketing space. By enabling influencers to curate and monetise their own shopping lists, the company bridges the gap between shoppable content and mobile commerce. This aligns with Basket’s broader vision to become the ultimate shopping companion, redefining what an e-commerce basket can be in the age of mobile-first experiences and influencer-driven marketing.

As Basket continues to expand, its focus remains on enhancing its features and building consumer trust. Early challenges, such as managing a remote team and ensuring the accuracy of real-time data, have been addressed with meticulous attention to operational excellence and data quality. With its consumer-first ethos, Basket is well on its way to becoming a globally recognised brand, revolutionising how people shop online by offering transparency, savings, and convenience in a single platform.

For more information on Basket go to www.trybasket.com

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