In a world of digital connections, social media followers and virtual events, it is easy to believe that the traditional ways of networking are obsolete. But the truth is, the most impactful business relationships still start face to face.

When it comes to pushing boundaries, BrewDog’s James Watt has never been one to hold back. At Ideas Fest, he took things to the next level—literally chilling out in an ice bath while answering rapid-fire questions from attendees.

The ripple effects of Ideas Fest extend far beyond the festival grounds. Case in point: an astonishing £3.2 million in investment was closed within a week of the 2024 event.

It’s not often you hear entrepreneurs and business leaders compare a professional event to Glastonbury.