James Watt Answers Questions in an Ice Bath at Ideas Fest

When it comes to pushing boundaries, BrewDog’s James Watt has never been one to hold back. At Ideas Fest, he took things to the next level—literally chilling out in an ice bath while answering rapid-fire questions from attendees.

The session was part of Ideas Fest’s commitment to mixing unconventional formats with meaningful conversations.

James, known for his fearless approach to business and marketing, shared insights on scaling BrewDog, embracing risk, and staying true to his vision, all while submerged in freezing water.

Ideas Fest isn’t just about listening to speakers, it’s about interacting with them, asking the tough questions, and leaving with lessons you can apply immediately. Where else would you find a business icon braving an ice bath for the sake of inspiration?

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