Only Curls Makes High Street Debut at Boots After Record-Breaking Growth

From a kitchen table startup to one of the fastest-growing businesses in the UK, Only Curls, the London-based haircare brand founded by Lizzie Carter and Hugo Lewis, has hit another incredible milestone, launching in 390 Boots stores across the UK and Ireland.

The brand, which was named a Great British Entrepreneur Awards winner and featured on the UK Fast Growth Index 2024, has experienced phenomenal growth, proving that there’s a huge demand for products that celebrate and nourish natural curls.

From £500 in Savings to £13.3 Million in Sales Only Curls has been a bootstrapped success story, scaling from a £500 personal investment to £13.3 million in annual sales—without external funding or borrowing. Their rapid rise was recognised in the UK Fast Growth Index 2024, which showcases the UK’s most dynamic and high-growth businesses.