Karen Barrett: The Innovator Behind £15 Billion in Impact

In 2008, Karen Barrett had a vision, to transform the way people navigate the often intimidating world of financial advice. What began as an ambitious idea has evolved into Unbiased, the UK’s leading marketplace for trusted financial guidance. Today, Karen’s impact resonates far beyond borders, earning her the prestigious title of Overall Winner at the Great British Entrepreneur Awards 2024.

A Mission Born from Experience

Karen’s inspiration for Unbiased was deeply personal. Her own challenges in finding reliable financial advice highlighted a gap in the market: the need for a platform that empowers individuals and businesses to make confident, life-changing financial decisions. With this clear mission, Karen launched Unbiased with a singular goal: to connect people with trusted advisers who can help them take control of their financial future.

Building a Marketplace for Financial Wellbeing

Under Karen’s leadership, Unbiased has grown into more than just a platform; it’s a lifeline for those seeking clarity in the complex world of finance. By bridging the gap between consumers and financial professionals, Unbiased ensures that access to expert advice is no longer a privilege, but a right.

From pensions to mortgages, investments to tax planning, Unbiased channels over £15 billion in new assets under management annually. The platform has become a trusted resource for individuals and SMEs alike, demonstrating the power of accessible financial advice to drive economic wellbeing.