London brought it home.
The 2025 UK StartUp Awards wrapped up the regional tour in the capital and what a finale it was. After weeks of spotlighting incredible founders across the UK, this final stop brought together the very best of what makes this community special: real-world solutions, breakthrough products and services, and founders who’ve gone all-in.
And while London might be known for big business, this was a night for start-ups. The ones changing the game from the ground up.
The winners represented the full force of what’s possible when sharp thinking meets serious follow-through.
This spirit was perfectly embodied by our London StartUp of the Year winner, Glow For It, whose journey stood out not just for their impressive growth, but for the way they’re reshaping the beauty industry; with purpose, inclusivity, and a powerful, personal mission at its core.
London closed the tour with scale, style, and substance, the kind of energy only this city can bring. It was a night that reminded us why the UK’s start-up scene is one of the most exciting in the world and why it’s only just getting started.
Here’s who made their marks for the last stop of this StartUp Awards tour:
Celebrating the Winners from London’s StartUp Awards
Agritech & Foodtech StartUp of the Year – Things Web
Things Web is the company behind smartRMS, an IoT-powered refrigeration monitoring system built to prevent stock loss, reduce waste, and automate compliance. With deep expertise in IoT, networking, and data analysis, Things Web turns real-time temperature data into actionable insights for smarter, more sustainable operations.
AI StartUp of the Year – Implement AI
Implement AI delivers scalable digital workforces powered by managed AI agents that help businesses grow without increasing payroll. Their solutions boost revenue, cut costs, and free up teams to focus on more meaningful work.
Business to Business StartUp of the Year – TechWitch
TechWitch is a digital solutions company blending technical expertise with creative flair to enhance online presence and streamline operations.
Business, Consulting & Management StartUp of the Year – RorCas
RorCas is a People and HR consultancy helping start-ups and scale-ups build tailored people strategies that grow with them. With a product design approach, they enable founders to focus on revenue, investment, and scale while they take care of the team.
Cleantech StartUp of the Year – Tewke
Tewke is tackling the global issue of residential energy waste with a smart, accessible solution that integrates into homes without costly rewiring.
Construction & Building Services StartUp of the Year – Efestos
Efestos is revolutionising the reuse of structural steel with a data-driven ecosystem that unlocks the financial, environmental, and structural value of aging steel assets.
Consumer Products StartUp of the Year – Glow For It
Glow For It is redefining inclusive beauty with vegan, hormone-free growth serums that deliver clinically proven results without compromise. Founded by Daisy Kelly during lockdown, the brand has grown from a kitchen experiment into a trusted name championing sustainable, affordable, and effective skincare all while building an empowered, values-led community.
Consumer Services StartUp of the Year – Convert Your Stay
Convert Your Stay is a global home-exchange platform for second homeowners, B&Bs, and boutique hotels, enabling them to swap unbooked nights for stays at other high-quality properties worldwide, all for a single annual membership fee.
Creative StartUp of the Year – Lounges.tv
Lounges.tv is a creator-first streaming platform that offers fair and transparent monetization for talent across music, comedy, fitness, education, and more.
Digital StartUp of the Year – LIMBER
Limber Sport is an all-in-one digital platform that connects athletes, coaches, and sports communities making it easy to find training partners, book expert coaching, join competitions, and access exclusive deals.
Education & Training StartUp of the Year – Brainspark Games
Brainspark Games is a multi-award-winning EdTech gaming studio creating free, culturally inclusive, AI-powered augmented reality educational mobile games aligned with the UK national curriculum for primary and secondary pupils.
Equity-Backed StartUp of the Year – Serene
Serene is a UK-based FinTech transforming how financial services detect and manage customer vulnerability using AI and behavioural science. Through its pioneering Consumer Vulnerability Engine, Serene helps firms proactively identify and support customers at risk-boosting inclusion, reducing bad debt, and strengthening customer relationships.
Fashion & Beauty StartUp of the Year – Bare Addiction Skincare
Bare Addiction is a dermatologist-developed skincare brand tailored for tweens, teens, and young adults with sensitive, acne-prone skin, blending natural and scientific ingredients for safe, effective results.
Fintech StartUp of the Year – Fast Audit AI
Fast Audit AI is transforming financial oversight by using rule-based and machine learning algorithms to instantly detect anomalies, delivering Big 4-level insights at a fraction of the cost.
Food & Drink StartUp of the Year – TeaJoy
TeaJoy is a UK-based bubble tea brand founded in 2022, offering a simple, consistent, and waste-reducing solution to the traditionally complex bubble tea-making process.
Global StartUp of the Year – Playback Sports AI
PLAYBACK is a solutions aggregator revolutionizing access to premium sports software and equipment. It is positioned to be the central hub driving innovation and impact in the sports ecosystem.
Green StartUp of the Year – CarbonTrac
CarbonTrac is a climate-tech platform transforming grocery shopping into a powerful lever for sustainability.
Health & Wellbeing StartUp of the Year – Monk
Monk is a health tech startup revolutionizing cold water therapy by transforming it from a niche wellness trend into an accessible, science-backed, and data-driven health solution.
Hospitality, Tourism & Events StartUp of the Year – Tastes Good Does Good Group
They create truly memorable events and food experiences that not only taste great but also make a meaningful impact. As the nation’s first purpose-driven hospitality, events, and food group, they dedicate 15% of their revenue to fighting food insecurity and poverty, working towards a world where no one goes without a meal.
Innovative StartUp of the Year – Earzz
Earzz is an AI-powered acoustic monitoring solution designed specifically for care homes to enhance resident safety, increase freedom, reduce staff workload, and improve operational efficiency, all while prioritizing resident privacy.
Marketing, Advertising & PR StartUp of the Year – The Flywheelers
The Flywheelers is redefining PR and integrated communications through its mission to harness The Flywheel Effect, a powerful concept that separates good companies from great ones.
Media & Entertainment StartUp of the Year – Book Magic AI
Book Magic AI is an app that helps entrepreneurs and experts confidently position, plan, and write their book to grow their business, guiding them step-by-step using proven methods, with AI-powered assistance
Medtech & Healthtech StartUp of the Year – Spryt International
SPRYT is a healthcare technology company based in Ireland, transforming patient engagement and operational efficiency. By harnessing advanced AI, SPRYT bridges the gap between healthcare providers and patients to enable seamless communication and drive better health outcomes.
Professional Services StartUp of the Year – Pivot
Pivot is the UK’s first holistic separation and divorce coaching platform, combining AI-powered tools with personalised one-to-one human support to simplify the complexities of divorce. Designed for individuals and couples at any stage of the separation journey, Pivot offers tailored resilience techniques, practical resources, and expert legal guidance.
Retail & E-Commerce StartUp of the Year – Liquidation Store
Liquidation Store is an e-commerce business specialising in excess and liquidation stock. We prevent branded products from going to landfill by selling them direct-to-consumer at up to 95% off RRP. Once it’s gone, it’s gone.
Rising Star Award – Maze
Maze is the AI-powered career mobility platform built for the modern, non-linear world of work. By analysing users’ skills, experiences, and aspirations, Maze uncovers unexpected career paths and delivers tailored guidance empowering people to pivot with clarity, confidence, and action.
Social Enterprise StartUp of the Year – Smash It Rage Room
They offer participants a safe, non-judgmental space to smash away their worries and troubles, combining fun with therapeutic release.
StartUp For Good Award – GiveWheel
GiveWheel is the UK’s most customisable multi-charity fundraising platform; free to use and trusted by individuals, companies, and charities alike. Unlike traditional platforms that support fundraising for only one charity at a time, GiveWheel uniquely enables donations to be split among multiple beneficiaries.
Young Entrepreneur of the Year – Invyted
Invyted is the app that makes influencer marketing ridiculously easy. For influencers, it’s a VIP pass to exclusive brand collaborations. Simply browse, claim offers, and post. For brands, it’s the fastest way to launch influencer campaigns, taking minutes, not weeks.
Graduate StartUp of the Year & Judges Choice – Humant Life
Humant Life is a generative AI-powered platform revolutionizing influencer marketing by unlocking a curated library of photos and videos from popular social media stars.
Manufacturing & Engineering StartUp of the Year & Judges Choice – Milky Plant
Milky Plant empowers consumers to make fresh, additive-free plant-based milk at home with easy-to-use machines. By promoting healthier alternatives and offering a zero-packaging solution, Milky Plant champions sustainability and helps reduce single-use plastic waste.
And that’s all from London! What a way to end the tour.
A huge thank you to everyone who made the final night unforgettable. To Dylan Jones-Evans OBE, your unwavering passion for championing start-ups has powered this whole incredible journey from start to finish. To our host, Calvin Eden, thanks for keeping the vibe alive and the smiles wide all night long. And to our amazing sponsors and partners: Airwallex, Join Talent, and V-Rum, your support has been the backbone of this tour, helping fuel the next generation of game-changers.
With every region marked, every founder cheered, and every win applauded, the 2025 UK StartUp Awards regional tour has come to a close but the real story is just beginning.
To all the founders, supporters, and dreamers across the UK: keep shaking things up, keep backing yourself, and keep proving that big things start small.
We’ll see you all at the nationals this September at Ideas Fest. But until then, London, this one’s for you.
Once again, Congratulations!