Meet HIVED: The Delivery Start-Up That’s Changing the Game

What does it take to completely reshape an industry? For HIVED, it all began with a simple yet bold vision: to transform parcel delivery into something not just faster, but greener and more sustainable.

In 2024, HIVED was named both UK StartUp of the Year and Consumer Services StartUp of the Year, a recognition that speaks volumes about the vision and drive of its founders.

Founded by Murvah Iqbal and Mathias Krieger in 2021, HIVED is a sustainable delivery service that’s reshaping the logistics landscape with its electric fleet and tech-driven approach. 

In an interview with Fortune Brand Studio, Murvah Iqbal, co-founder of the sustainable delivery service said, "HIVED didn’t start with a grand business plan or a desire to conquer the logistics world." 

"It started with a frustration over the inefficiency and environmental harm caused by traditional delivery systems." she added.

Murvah and Mathias saw the rise of e-commerce, and with it, the increase in delivery vans clogging up London's streets. Murvah continues, "We realised delivery diesel vans are bad for the environment, so we asked ourselves: Was there a way we could help transition these companies to electric vehicles?"  

What truly sets HIVED apart is its unwavering commitment to sustainability and innovation. By using an all-electric fleet, HIVED is reducing carbon emissions by 56-76% per parcel compared to traditional couriers. They’re also taking it a step further by testing new technologies, such as reusable e-commerce packaging and tyre particulate collection, to continue improving their operations. 

It’s a business model that not only addresses the growing demand for sustainable services but also demonstrates what’s possible when technology and purpose come together. 

Now, HIVED has since transformed the parcel delivery landscape, now working with top brands like ASOS, Zara, and Candy Kittens.

The journey HIVED has taken is a reflection of the very essence of what the UK StartUp Awards are all about: recognising businesses that are doing real work, building from the ground up, and contributing to the growth of the UK’s economy. 

Their success is an example of how businesses can grow, evolve, and thrive outside of the spotlight. It’s the kind of story that should inspire all new founders and entrepreneurs, showing that with passion, persistence, and innovation, anything is possible.

If you’re an entrepreneur with a vision, the UK StartUp Awards is the perfect platform to gain recognition that your start-up business deserves. 

The regional finals are just around the corner, and it’s the perfect time for you to get involved. Showcase your business, connect with others, and celebrate the incredible work being done across the UK. Your story could be the next one to inspire a new generation of founders.

Grab your tickets to the 2025 UK StartUp Awards regional finals here.